From industry consolidation and government regulation, choosy consumers, changing market trends, globalizing market footprints and supply chains, the pressures to adhere to ethical and environmentally sound sourcing practices, to weathering the macroeconomic shifts of today's global economy, today's retailers face a broad range of challenges. Every small change in the marketplace has the potential to impact retail operations in a significant way.
Add to that the retail basics: staying focused on customer service, attracting new business, maintaining customer loyalty and brand integrity, it's obvious that retailers rely so heavily on technology to run their business!
To be successful under these challenging conditions, retailers must be agile, in order to cater to the needs of culturally and demographically diverse populations while creating a differentiated value proposition.
Recent technological advances like BPM [Business Process Management] SOA [Service Oriented Architecture], Web 2.0, and the advent of open source technologies have delivered game-changing efficiency gains and brought retailers to a new level of business process maturity